Professional Certificate in Strategic Email Insights
-- ViewingNowThe Professional Certificate in Strategic Email Insights is a crucial course designed to enhance your email marketing skills. With the increasing reliance on digital communication, email marketing has become a $6+ billion industry, making this certificate highly relevant.
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GBP £ 140
GBP £ 202
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โข Email Strategy Foundation: Understanding the basics of email marketing, email service providers, and email deliverability.
โข Data-Driven Email Campaigns: Leveraging data and analytics to optimize email campaigns, including segmentation, personalization, and automation.
โข Email Design and Content: Crafting engaging and effective email copy, subject lines, and templates, with a focus on responsive design and accessibility.
โข Email Deliverability Best Practices: Techniques for improving email deliverability, including list management, spam filter avoidance, and authentication.
โข Testing and Optimization: Utilizing A/B testing, multivariate testing, and other optimization techniques to improve email performance and ROI.
โข Compliance and Privacy: Understanding legal and ethical considerations, including email regulations, data privacy, and anti-spam laws.
โข Email Marketing Analytics: Measuring and analyzing email metrics, including open rates, click-through rates, conversion rates, and revenue attribution.
โข Integrating Email with Multi-Channel Marketing: Strategies for integrating email with other marketing channels, such as social media, search, and display advertising.
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