Executive Development Programme in YouTube Ads: Audience Acquisition
-- ViewingNowThe Executive Development Programme in YouTube Ads: Audience Acquisition is a certificate course that focuses on the strategic and tactical aspects of YouTube advertising. This program emphasizes the importance of audience acquisition, a critical skill for digital marketers in the current industry landscape.
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โข YouTube Advertising Basics: Understanding YouTube as an ad platform, video ad formats, and how to set up a YouTube Ads account.
โข Audience Targeting on YouTube: Identifying and targeting audiences, including demographics, interests, and custom affinity audiences.
โข Creating Effective YouTube Ad Content: Best practices for creating engaging ad content, including messaging, visuals, and call-to-actions.
โข YouTube Video Campaign Strategy: Planning and executing a successful video campaign, including setting goals, measuring success, and optimizing based on data.
โข Remarketing on YouTube: Using remarketing to target past website visitors, video viewers, and customers.
โข Advanced Audience Targeting on YouTube: Utilizing advanced targeting options, such as Custom Intent Audiences and Similar Audiences.
โข YouTube Ad Placement and Bidding Strategies: Choosing where to place ads and how to bid on them, including automated bidding strategies and ad scheduling.
โข Analyzing and Reporting on YouTube Ad Performance: Understanding key performance metrics, tracking and analyzing data, and creating reports to measure success.
Note: This list of units is not exhaustive and can be tailored to the specific needs and goals of the Executive Development Programme.
Secondary Keywords: Video ad formats, set up a YouTube Ads account, targeting audiences, video campaign strategy, remarketing, advanced audience targeting, YouTube ad placement, bidding strategies, analyzing data, performance metrics, creating reports.
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