Executive Development Programme in Fashion Marketing Transformation
-- ViewingNowThe Executive Development Programme in Fashion Marketing Transformation is a certificate course designed to empower fashion professionals with the latest marketing tools and strategies. This programme is vital in today's rapidly evolving fashion industry, where digital transformation and sustainability are at the forefront.
3,630+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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โข Fashion Marketing Fundamentals: An overview of fashion marketing, including the latest trends, market analysis, and consumer behavior. This unit will provide a solid foundation for understanding the industry and its unique challenges. โข Digital Transformation in Fashion Marketing: This unit will cover the impact of digital technology on fashion marketing, including social media, e-commerce, and digital marketing strategies. โข Brand Management in Fashion Marketing: Students will learn how to develop and manage a successful fashion brand, including brand positioning, messaging, and visual identity. โข Retail Strategy for Fashion Brands: This unit will cover the key elements of retail strategy, including store design, visual merchandising, and retail operations. โข Data-Driven Marketing in Fashion: Students will learn how to use data and analytics to inform marketing decisions, including targeting, segmentation, and campaign measurement. โข Sustainability in Fashion Marketing: This unit will explore the role of sustainability in fashion marketing, including ethical sourcing, circular economy, and green marketing strategies. โข Creativity and Innovation in Fashion Marketing: This unit will encourage students to think creatively and innovatively about fashion marketing, including the use of emerging technologies and unconventional marketing strategies. โข Influencer Marketing in Fashion: Students will learn how to work with influencers and brand ambassadors to amplify their marketing efforts, including influencer selection, negotiation, and measurement. โข Global Fashion Marketing: This unit will cover the unique challenges and opportunities of marketing fashion brands in a global marketplace, including cultural differences, international regulations, and global marketing strategies.
Note: The units listed above are just examples and can be customized based on the needs and goals of the program.
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