Professional Certificate in Modern Email Techniques
-- ViewingNowThe Professional Certificate in Modern Email Techniques is a comprehensive course designed to meet the rising industry demand for effective email marketing strategies. This program equips learners with essential skills to create engaging, data-driven email campaigns that drive results.
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GBP £ 140
GBP £ 202
Save 44% with our special offer
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โข Email Design Fundamentals: Learning the basics of email design, including HTML and CSS best practices, accessibility, and responsive design.
โข Email Writing Techniques: Mastering concise and engaging writing for various email types, such as newsletters, promotional campaigns, and transactional messages.
โข List Building and Management: Understanding the importance of list building, segmentation strategies, and proper list management to ensure successful email campaigns.
โข Email Marketing Analytics: Analyzing and interpreting email marketing metrics, including open rates, click-through rates, conversions, and bounce rates.
โข Deliverability and Compliance: Learning about email deliverability best practices, spam filters, and compliance with anti-spam regulations, such as CAN-SPAM and GDPR.
โข AB Testing and Optimization: Implementing A/B testing techniques to optimize email campaigns, including subject lines, layouts, and calls-to-action.
โข Integrating Email with CRM and Marketing Automation: Exploring methods to integrate email marketing with customer relationship management (CRM) tools and marketing automation platforms.
โข Email Personalization and Automation: Utilizing personalization techniques and automation workflows to improve email engagement and conversions.
โข Email Security Best Practices: Understanding and implementing email security best practices to protect sensitive information and prevent cyber threats.
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