Certificate in Ad Testing and Analysis
-- ViewingNowThe Certificate in Ad Testing and Analysis is a comprehensive course that equips learners with essential skills for career advancement in advertising and marketing. This program emphasizes the importance of ad testing and analysis in making data-driven decisions, a highly sought-after skill in today's industry.
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โข Understanding Ad Testing
โข Importance of Ad Testing and Analysis
โข Types of Ad Tests: A/B Testing, Multivariate Testing, and Sensory Testing
โข Developing an Ad Testing Strategy
โข Metrics in Ad Testing: Click-Through Rate (CTR), Conversion Rate, Cost per Click (CPC), and Cost per Acquisition (CPA)
โข Ad Testing Tools and Platforms
โข Analyzing Ad Test Results
โข Implementing Ad Testing Findings
โข Ethical Considerations in Ad Testing
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