Certificate in Digital Narrative & Social Media Strategy
-- ViewingNowThe Certificate in Digital Narrative & Social Media Strategy is a comprehensive course that empowers learners with the essential skills needed to thrive in today's digital-first world. This program focuses on the art of digital storytelling and the strategic use of social media to engage audiences, build brands, and drive business results.
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โข Understanding Digital Narratives: This unit will cover the basics of digital narratives, including storytelling techniques, interactive narratives, and multimedia storytelling.
โข Social Media Platforms: This unit will explore various social media platforms and their unique features, strengths, and weaknesses, including Facebook, Twitter, Instagram, LinkedIn, and TikTok.
โข Content Creation and Curation: This unit will cover best practices for creating and curating engaging content, including writing for social media, visual storytelling, and user-generated content.
โข Social Media Analytics: This unit will introduce students to social media analytics tools and techniques for measuring the success of social media campaigns and understanding audience behavior.
โข Social Media Strategy Development: This unit will guide students through the process of developing a comprehensive social media strategy, including setting goals, identifying target audiences, selecting social media platforms, and creating a content plan.
โข Social Media Ethics and Law: This unit will cover ethical and legal considerations in social media, including privacy, intellectual property, and disclosure.
โข Paid Social Media Advertising: This unit will introduce students to paid social media advertising, including campaign planning, targeting, and measurement.
โข Social Media for Customer Service: This unit will cover best practices for using social media for customer service, including responding to customer inquiries, managing customer complaints, and building customer loyalty.
โข Social Media Crisis Management: This unit will provide guidance on how to manage social media crises, including developing a crisis communication plan, monitoring social media for potential crises, and responding to negative feedback.
Note: The above list of units is not exhaustive and may vary depending on the specific program or course.
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