Executive Development Programme in Omnichannel Fashion Retail Pricing
-- ViewingNowThe Executive Development Programme in Omnichannel Fashion Retail Pricing certificate course is a comprehensive program designed to meet the growing industry demand for experts in retail pricing strategies. This course emphasizes the importance of pricing in the omnichannel fashion retail landscape, where physical and digital shopping experiences converge.
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โข Omnichannel Retailing Fundamentals: Understanding the basics of omnichannel retailing, its benefits, and challenges.
โข Pricing Strategies in Fashion Retail: Exploring various pricing strategies, including skimming, penetration, value-based, and bundle pricing.
โข Data-Driven Pricing: Utilizing data analytics and insights to make informed pricing decisions.
โข Psychology of Pricing: Examining the role of consumer psychology in pricing, including price perception and price anchoring.
โข Market Segmentation and Positioning: Techniques for segmenting the market, understanding target customers, and positioning products effectively.
โข Competitive Pricing Analysis: Analyzing competitors' pricing strategies and staying updated on market trends.
โข Price Elasticity and Demand Forecasting: Understanding price elasticity and utilizing demand forecasting techniques for better pricing decisions.
โข Pricing in an Omnichannel Environment: Strategies for maintaining consistent pricing across all retail channels and managing price inconsistencies.
โข Legal and Ethical Considerations in Pricing: Reviewing the legal and ethical implications of pricing and ensuring compliance with industry regulations.
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