Global Certificate in SEO for Content Marketing Growth
-- ViewingNowThe Global Certificate in SEO for Content Marketing Growth is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This course emphasizes the importance of SEO in content marketing strategies, which are vital in today's digital era.
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โข Keyword Research: Understanding the primary and secondary keywords, their relevance, and search volume to optimize content for search engines.
โข On-Page Optimization: Techniques to optimize individual webpages for search engines, including meta tags, URL structure, and content formatting.
โข Content Strategy: Developing a content plan that aligns with SEO goals, including topic ideation, content creation, and publishing schedule.
โข Link Building: Strategies to acquire high-quality backlinks to improve website authority and search engine rankings.
โข Technical SEO: Optimizing website structure, code, and site speed for search engine crawlability and indexing.
โข Mobile Optimization: Best practices for optimizing content for mobile devices, including responsive design and mobile-first indexing.
โข Local SEO: Techniques for optimizing content for local search results, including Google My Business and local citations.
โข Analytics and Reporting: Measuring and analyzing SEO performance, including traffic, rankings, and conversions, and reporting on key metrics.
โข SEO Ethics and Best Practices: Understanding ethical considerations and best practices in SEO, including avoiding black hat techniques and staying up-to-date with search engine algorithm updates.
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