Advanced Certificate in Mobile Demand-Side Platforms
-- ViewingNowThe Advanced Certificate in Mobile Demand-Side Platforms course is a comprehensive program designed to equip learners with essential skills for success in the rapidly evolving mobile advertising industry. This course emphasizes the importance of mobile DSPs, a critical component in modern digital marketing strategies.
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โข Advanced Mobile DSP Fundamentals • Understanding the core concepts and components of mobile demand-side platforms, including real-time bidding, audience targeting, and data management.
โข Mobile Ad Formats • Exploring various ad formats such as banners, interstitials, native ads, and video ads, and their impact on user experience and campaign performance.
โข Audience Segmentation • Learning methodologies for creating and managing audience segments, including lookalike modeling, retargeting, and contextual targeting.
โข Cross-Device Targeting • Understanding how to reach users across multiple devices and platforms, and the challenges and opportunities associated with cross-device targeting.
โข Mobile DSP Analytics • Analyzing campaign performance data and optimizing campaigns for maximum ROI, including attribution modeling and KPI tracking.
โข Mobile Ad Operations • Learning the technical aspects of mobile DSPs, including ad trafficking, creative management, and campaign setup and management.
โข Mobile Programmatic Advertising • Understanding the role of programmatic advertising in mobile DSPs, including private marketplaces, deal IDs, and programmatic guaranteed.
โข Mobile Data Privacy • Exploring the legal and ethical considerations of mobile data privacy, and how to ensure compliance with regulations such as GDPR and CCPA.
โข Advanced Mobile DSP Strategies • Learning advanced strategies for mobile DSPs, including predictive analytics, machine learning, and real-time optimization.
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