Executive Development Programme in Consumer Protection and Brand Building
-- ViewingNowThe Executive Development Programme in Consumer Protection and Brand Building is a certificate course designed to empower professionals with the necessary skills to excel in today's dynamic business environment. This programme emphasizes the importance of consumer protection and brand building in creating a sustainable business strategy.
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GBP £ 140
GBP £ 202
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โข Consumer Protection Laws: Understanding key consumer protection laws and regulations, including the Consumer Protection Act, 2019, and their impact on brand building.
โข Consumer Rights: Exploring the rights of consumers, such as the right to be informed, the right to choose, the right to safety, the right to be heard, and the right to seek redressal.
โข Consumer Protection Mechanisms: Examining various consumer protection mechanisms, such as consumer courts, consumer redressal forums, and alternative dispute resolution methods.
โข Building Trust and Credibility: Developing trust and credibility with consumers through ethical marketing practices, transparency, and authenticity.
โข Brand Positioning and Differentiation: Understanding the importance of brand positioning and differentiation in a competitive market and how to achieve it through effective branding strategies.
โข Building Brand Awareness and Equity: Exploring various channels and tactics for building brand awareness and equity, such as advertising, public relations, content marketing, and social media.
โข Brand Management and Measurement: Learning how to manage and measure brand performance through brand equity models, brand tracking studies, and other metrics.
โข Crisis Management and Reputation Protection: Developing a crisis management plan and strategies for protecting brand reputation in case of a crisis or negative publicity.
โข Consumer Insights and Feedback: Collecting and analyzing consumer insights and feedback to inform branding and marketing strategies and improve consumer satisfaction and loyalty.
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