Advanced Certificate in Smart Customer Analytics
-- ViewingNowThe Advanced Certificate in Smart Customer Analytics is a comprehensive course designed to empower professionals with essential skills in customer analytics. In today's data-driven world, understanding customer behavior and preferences is crucial for business success.
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โข Foundations of Smart Customer Analytics: Introduction to key concepts, data sources, and methodologies in customer analytics. Understanding customer data, data mining, and data visualization techniques.
โข Customer Segmentation and Profiling: Techniques for segmenting and profiling customers, including cluster analysis, demographic profiling, and behavioral analysis.
โข Predictive Analytics for Customer Behavior: Predicting customer behavior using statistical models, machine learning algorithms, and other advanced analytic techniques.
โข Customer Lifetime Value (CLV) Analysis: Calculating and analyzing CLV, including the impact of customer retention, cross-selling, and upselling.
โข Marketing Mix Modeling and Optimization: Using advanced analytics to model and optimize marketing mix decisions, including media allocation, pricing, and promotions.
โข Customer Experience Analytics: Measuring and analyzing customer experience data, including surveys, social media, and customer feedback.
โข Big Data Analytics for Customer Insights: Leveraging big data technologies, such as Hadoop and Spark, to analyze large and complex customer data sets.
โข Ethics in Customer Analytics: Understanding ethical considerations in customer analytics, including data privacy, security, and informed consent.
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