Certificate in Personalized Email: Smarter Outcomes
-- ViewingNowThe Certificate in Personalized Email: Smarter Outcomes course is a powerful program designed to enhance your email marketing skills. With the rise of digital communication, businesses increasingly rely on email campaigns to engage customers and drive growth.
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โข Email Basics: Understanding Email Formats, Anatomy of a Successful Email, Best Practices for Writing Effective Emails
โข Personalization: Importance of Personalization, Segmentation Strategies, Dynamic Content Creation
โข Email Marketing Tools: Overview of Popular Email Marketing Platforms, Features and Functionalities, Integrating CRM and Marketing Automation
โข Data Analysis: Metrics and KPIs for Email Campaigns, A/B Testing, Analyzing Results and Optimizing Future Emails
โข Copywriting: Crafting Compelling Subject Lines, Engaging Email Body, Call-to-Action Techniques
โข Design and Layout: Best Practices for Email Design, Mobile Responsive Design, Creating Visual Hierarchy
โข Deliverability: Email Deliverability Basics, Preventing Spam Filters, Maintaining Email Reputation
โข Compliance: Understanding Email Laws and Regulations, CAN-SPAM Act, GDPR and Data Privacy
โข Customer Journey: Mapping the Customer Journey, Trigger-Based Emails, Drip Campaigns
โข Scaling and Automation: Workflow Automation, List Building and Management, Scaling Email Campaigns
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