Executive Development Programme in Media Data & Analytics
-- ViewingNowThe Executive Development Programme in Media Data & Analytics is a certificate course designed to empower professionals with essential skills in media analysis and data-driven decision making. In today's data-driven world, understanding media data and analytics has become critical for career advancement across various industries.
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โข Introduction to Media Data & Analytics: Understanding the landscape, key concepts, and primary sources of media data.
โข Data Collection Techniques: Exploring various data collection methods, including web scraping, APIs, and manual data collection.
โข Data Cleaning & Preparation: Techniques to handle missing data, outliers, and inconsistencies, ensuring data is ready for analysis.
โข Data Analysis Tools & Techniques: Mastering popular data analysis software and techniques, such as Excel, R, Python, and statistical analysis.
โข Data Visualization: Creating impactful visualizations using tools like Tableau, PowerBI, or Data Studio.
โข Performance Metrics in Media: Defining and measuring key performance indicators in media, including reach, engagement, and conversion.
โข Audience Segmentation & Analysis: Techniques for segmenting and understanding audiences, including demographics, interests, and behaviors.
โข Data-Driven Storytelling: Utilizing data to tell compelling stories and make informed strategic decisions.
โข Data Privacy & Ethics: Ensuring compliance with data privacy regulations and ethical best practices.
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