Executive Development Programme Facebook Live for Thought Leaders
-- ViewingNowExecutive Development Programme: Facebook Live for Thought Leaders This certificate course is crucial for professionals seeking to establish themselves as thought leaders in the digital era. It focuses on mastering the art of Facebook Live, a powerful tool for engaging audiences, sharing expertise, and building personal brands.
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โข Facebook Live Basics: Introduction to Facebook Live, setting up a Live video, understanding the Facebook Live interface.
โข Building an Audience: Strategies for promoting Facebook Live events, growing and engaging with the audience, using Facebook groups to build a community.
โข Content Creation: Planning and creating engaging content for Facebook Live, using storytelling techniques, incorporating visuals and multimedia.
โข Interacting with the Audience: Responding to comments and questions in real-time, managing trolls and negative comments, encouraging audience participation.
โข Thought Leadership: Establishing oneself as a thought leader on Facebook Live, discussing industry trends, sharing insights and expertise.
โข Measurement and Analysis: Tracking and analyzing Facebook Live metrics, understanding the data, and making data-driven decisions.
โข Best Practices: Following Facebook Live best practices, optimizing videos for discoverability and engagement, troubleshooting common issues.
โข Monetization: Exploring monetization options for Facebook Live, such as fan subscriptions, brand partnerships, and e-commerce.
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