Certificate in Mobile Acquisition for Startups
-- ViewingNowThe Certificate in Mobile Acquisition for Startups is a comprehensive course designed to meet the growing industry demand for mobile acquisition expertise. This program equips learners with essential skills to drive user acquisition and retention for mobile apps, a critical aspect of startup growth and success.
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โข Mobile User Acquisition Fundamentals: Understanding the basics of mobile user acquisition, including key terminology, concepts, and best practices.
โข Mobile Marketing Channels: Exploring various mobile marketing channels, such as social media, search ads, and app store optimization, to drive user acquisition.
โข User Acquisition Metrics and Analytics: Learning how to measure and analyze mobile user acquisition performance through key metrics, such as cost per install (CPI), customer lifetime value (CLV), and return on ad spend (ROAS).
โข Mobile User Experience and Onboarding: Understanding the role of mobile user experience and onboarding in user acquisition and retention.
โข Mobile Advertising Campaign Management: Developing strategies for managing mobile advertising campaigns, including creative development, targeting, budgeting, and optimization.
โข Mobile App Store Optimization (ASO): Optimizing mobile app store listings to improve visibility, increase downloads, and drive user acquisition.
โข Mobile User Segmentation and Personalization: Learning how to segment mobile users and personalize user acquisition campaigns for maximum impact.
โข Mobile Attribution and Tracking: Understanding mobile attribution models and tracking methods to accurately measure user acquisition performance.
โข Mobile User Retention and Reactivation: Exploring strategies for improving mobile user retention and reactivating lapsed users.
Note: There are only 9 units in the list. If you need 10 units, you can add another unit, such as "Mobile Influencer Marketing and Partnerships," which covers strategies for working with mobile influencers and building partnerships to drive user acquisition.
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