Professional Certificate in Reputation and Brand Building
-- ViewingNowThe Professional Certificate in Reputation and Brand Building is a comprehensive course that equips learners with the essential skills to excel in managing brand reputation and perception in today's fast-paced digital world. This course is vital for professionals who want to advance their careers in marketing, communications, and public relations.
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GBP £ 140
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โข Understanding Reputation and Brand Building: fundamentals, importance, and benefits
โข Building a Strong Brand Identity: mission, vision, values, and positioning
โข Crafting a Compelling Brand Story: narrative, messaging, and emotional connection
โข Digital Reputation Management: online presence, search engine optimization (SEO), and social media
โข Stakeholder Engagement and Relationship Management: internal and external audiences, communication, and collaboration
โข Measuring and Monitoring Brand Reputation: key performance indicators (KPIs), analytics, and reporting
โข Crisis Management and Reputation Recovery: issues identification, response planning, and post-crisis evaluation
โข Ethics and Corporate Social Responsibility: ethical considerations, transparency, and sustainability
โข Personal Branding for Professionals: personal brand development, online presence, and networking
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