Certificate in Online Marketing Fundamentals
-- ViewingNowThe Certificate in Online Marketing Fundamentals is a comprehensive course designed to empower learners with the essential skills needed to thrive in digital marketing. This program focuses on the core principles of online marketing, including SEO, content marketing, social media, email marketing, and analytics.
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โข Introduction to Online Marketing
โข Understanding Digital Channels: Website, SEO, SEM, Email, Social Media
โข Content Marketing Strategy and Implementation
โข Social Media Marketing Fundamentals
โข Search Engine Optimization (SEO) Techniques
โข Search Engine Marketing (SEM) and Pay-Per-Click Advertising
โข Email Marketing: Campaign Management and Analytics
โข Online Advertising: Display, Video, Native Ads
โข Web Analytics and Conversion Tracking
โข Mobile Marketing: Apps, In-App Advertising, SMS, Mobile Web
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