Professional Certificate in Retirement Sales: Digital Content Strategy
-- ViewingNowThe Professional Certificate in Retirement Sales: Digital Content Strategy is a comprehensive course designed to meet the growing industry demand for experts in retirement sales and digital content strategy. This certificate course emphasizes the importance of leveraging digital tools and content marketing to drive sales in the retirement industry.
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GBP £ 140
GBP £ 202
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โข Unit 1: Introduction to Retirement Sales - Understanding the retirement sales landscape, key players, and market trends.
โข Unit 2: Digital Content Strategy - Defining digital content strategy, its components, and best practices.
โข Unit 3: Target Audience Segmentation - Identifying and segmenting audiences, creating buyer personas, and aligning content strategies with audience needs.
โข Unit 4: SEO for Retirement Sales - Understanding SEO fundamentals, keyword research, on-page and off-page optimization, and reporting.
โข Unit 5: Content Creation - Developing compelling, engaging, and informative content tailored to the retirement sales market.
โข Unit 6: Content Distribution - Exploring channels and tactics for distributing digital content, such as social media, email marketing, and influencer marketing.
โข Unit 7: Content Measurement - Tracking and measuring the effectiveness of digital content, including key performance indicators (KPIs) and analytics tools.
โข Unit 8: Compliance & Legal Considerations - Understanding regulatory and legal requirements in retirement sales, such as FINRA rules, and how to ensure content compliance.
โข Unit 9: Emerging Trends in Digital Content - Keeping up with the latest trends and technologies in digital content, such as artificial intelligence, virtual reality, and voice search.
โข Unit 10: Case Studies & Best Practices - Analyzing successful retirement sales digital content strategies and applying best practices to your own efforts.
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