Certificate in Social Media Metrics: Understanding Data
-- ViewingNowThe Certificate in Social Media Metrics: Understanding Data course is a powerful learning opportunity for professionals seeking to harness the power of data-driven decision making in social media. This course emphasizes the importance of measuring and interpreting social media metrics to optimize campaigns, boost engagement, and enhance ROI.
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โข Unit 1: Introduction to Social Media Metrics
โข Unit 2: Key Social Media Metrics Glossary
โข Unit 3: Setting Up and Tracking Social Media Goals
โข Unit 4: Understanding Vanity Metrics vs. Actionable Metrics
โข Unit 5: Analyzing Reach and Engagement Metrics
โข Unit 6: Measuring Social Media Conversion Rates
โข Unit 7: Utilizing Social Media Analytics Tools
โข Unit 8: Interpreting and Reporting Social Media Data
โข Unit 9: Data-Driven Social Media Strategies
โข Unit 10: Ethical Considerations in Social Media Metrics
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