Executive Development Programme in Market Research for Innovation
-- ViewingNowThe Executive Development Programme in Market Research for Innovation is a certificate course designed to empower professionals with the necessary skills to drive innovation through market research. This program emphasizes the importance of data-driven decision-making, consumer insights, and market trends in today's fast-paced business environment.
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โข Market Research Fundamentals
โข Secondary Research: Data Collection Methods and Analysis
โข Primary Research: Surveys, Interviews, and Focus Groups
โข Market Segmentation and Targeting Strategies
โข Competitive Analysis and Market Trends
โข Innovation and New Product Development (NPD) Process
โข Market Research for NPD: Idea Generation, Screening, and Concept Testing
โข Market Research Metrics and Reporting
โข Ethical Considerations in Market Research
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