Executive Development Programme in Data-Rich SEM
-- ViewingNowThe Executive Development Programme in Data-Rich SEM is a certificate course designed to empower professionals with essential skills in data-driven Search Engine Marketing. In today's digital age, businesses rely heavily on data to make informed decisions, and this course equips learners with the ability to leverage data for SEM success.
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โข Data-Driven Decision Making: Understanding the importance of data in strategic decision making, data interpretation, and visualization.
โข Data Management: Data collection, storage, and security best practices, data governance, and compliance.
โข Data Analytics: Descriptive, diagnostic, predictive, and prescriptive analytics, statistical analysis, and data mining.
โข Marketing Analytics: Customer segmentation, targeting, positioning, brand equity analysis, and marketing mix modeling.
โข Sales Analytics: Sales forecasting, customer lifetime value analysis, and sales performance management.
โข Financial Analytics: Financial statement analysis, cost analysis, and risk management.
โข Operational Analytics: Supply chain management, inventory management, and quality control.
โข Data Visualization & Reporting: Data storytelling, data visualization tools, and dashboard creation.
โข Data Science & Machine Learning: Machine learning algorithms, predictive modeling, and data science best practices.
โข Data Ethics & Privacy: Data privacy laws, ethical considerations, and responsible data use.
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