Executive Development Programme in Color Psychology and Brand Strategy
-- ViewingNowThe Executive Development Programme in Color Psychology and Brand Strategy is a certificate course designed to enhance learners' understanding of the critical role color plays in branding and marketing. This programme is essential for professionals seeking to advance their careers in marketing, branding, and design.
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Unit 1: Introduction to Color Psychology
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Unit 2: Color Theory and Color Mixing
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Unit 3: Color Symbolism and Cultural Differences
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Unit 4: The Psychological Impact of Colors
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Unit 5: Color in Branding and Marketing
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Unit 6: Case Studies: Successful Brand Color Strategies
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Unit 7: Color and Brand Identity Design
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Unit 8: Implementing Color Psychology in Brand Strategy
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Unit 9: Measuring the Effectiveness of Color in Branding
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Unit 10: Future Trends in Color Psychology and Brand Strategy
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