Executive Development Programme in Content & Licensing Synergies

• Content Strategy and Development: This unit covers the creation and implementation of effective content strategies, focusing on the unique needs and goals of executive audiences. It will explore best practices for researching, planning, and creating high-quality content that resonates with target audiences and supports business objectives. • Licensing Fundamentals: This unit will provide an overview of licensing concepts and best practices, including the differences between various types of licenses (e.g., exclusive, non-exclusive, sole), the importance of clear and concise contract language, and the role of due diligence in ensuring successful licensing agreements. • Content Distribution and Promotion: This unit will examine the various channels and tactics for promoting and distributing content, including social media, email marketing, influencer partnerships, and paid advertising. It will also explore strategies for measuring and optimizing content performance. • Copyright and Intellectual Property: This unit will delve into the legal aspects of content creation and distribution, focusing on copyright law and intellectual property rights. It will cover topics such as fair use, creative commons, and the potential risks and liabilities associated with using copyrighted material without permission. • Content Analytics and Insights: This unit will explore the use of data and analytics in measuring content performance and informing content strategy. It will cover topics such as web analytics, social media metrics, and data visualization, and will provide practical guidance on how to use data to make informed decisions about content creation and distribution. • Cross-Functional Collaboration: This unit will emphasize the importance of collaboration and communication between different teams and departments in the content creation and distribution process. It will explore strategies for building cross-functional relationships, managing stakeholder expectations, and aligning content goals with broader business objectives. • Ethics and Compliance: This unit will cover ethical considerations in content creation and distribution, including issues related to transparency, accuracy, and privacy. It will also explore the role of compliance in ensuring that content meets legal and regulatory requirements, and will provide guidance on how to create and distribute content in a responsible and ethical manner. • Emerging Trends and Technologies: This unit will examine the latest trends and technologies shaping the content and licensing landscape, including artificial intelligence, virtual reality, and voice-activated assistants. It will provide insights into