Advanced Certificate in Data-Driven Newsletter Design

• Data Analysis for Newsletter Design: Understanding data and using it to make informed design decisions is crucial in creating effective newsletters. This unit covers data analysis techniques and tools. • User Experience (UX) Design: This unit focuses on designing newsletters with the user in mind. Learn about UX principles, user research, and creating intuitive interfaces. • Responsive Design: With users accessing newsletters on various devices, it's essential to create responsive designs. This unit covers best practices for designing newsletters that look great on any screen size. • Typography: Typography plays a significant role in newsletter design. This unit covers typographic principles, choosing appropriate fonts, and creating hierarchy and readability. • Color Theory: Learn about color theory and how to use color effectively in newsletter design. This unit covers color psychology, choosing color schemes, and accessibility. • Data Visualization: This unit covers creating effective data visualizations for newsletters. Learn about different types of visualizations, when to use them, and best practices for creating them. • Newsletter Layout and Composition: This unit covers best practices for newsletter layout and composition, including creating a modular design, using whitespace effectively, and creating a visual hierarchy. • Accessibility in Newsletter Design: This unit covers accessibility best practices for newsletter design, including using alt text for images, ensuring sufficient contrast, and making newsletters keyboard navigable. • Testing and Optimization: This unit covers testing and optimization techniques for newsletter design, including A/B testing, analyzing metrics, and iterating on designs based on data.