Global Certificate in Digital Market Research Essentials
-- ViewingNowThe Global Certificate in Digital Market Research Essentials is a comprehensive course designed to equip learners with the necessary skills to excel in the field of digital market research. With the increasing demand for data-driven decision-making in various industries, this course is more relevant than ever.
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โข Digital Market Research Fundamentals: Understanding the basics of digital market research, its importance, and how it differs from traditional market research.
โข Data Collection Methods: Exploring various data collection techniques, including online surveys, social media monitoring, and web analytics.
โข Data Analysis Tools: Introduction to tools and platforms used for analyzing digital market research data, such as Google Analytics, SEMrush, and Tableau.
โข Target Audience Segmentation: Learning how to segment audiences based on demographics, interests, and online behavior for more effective digital marketing strategies.
โข Keyword Research: Understanding the process of identifying relevant keywords and phrases to improve search engine optimization (SEO) and pay-per-click (PPC) campaigns.
โข Competitor Analysis: Examining competitors' digital marketing strategies, strengths, and weaknesses to inform your own approach.
โข Consumer Behavior in the Digital Age: Exploring how consumer behavior has evolved in the digital age and its implications for market research.
โข Privacy and Ethical Considerations: Understanding the legal and ethical considerations around digital market research, including data privacy and consent.
โข Creating Data-Driven Digital Marketing Strategies: Applying digital market research insights to create effective digital marketing strategies.
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