Global Certificate in Fashion Merchandising Essentials
-- ViewingNowThe Global Certificate in Fashion Merchandising Essentials is a comprehensive course designed to equip learners with the vital skills necessary for success in the dynamic fashion industry. This program emphasizes the importance of product development, buying, visual merchandising, and marketing strategies, thereby bridging the gap between creative design and retail sales.
2,900+
Students enrolled
GBP £ 140
GBP £ 202
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โข Fashion Trend Analysis: Understanding the latest fashion trends and predicting future ones is crucial for fashion merchandisers. This unit covers the analysis of seasonal trend forecasts and market research reports. โข Fashion Buying and Sourcing: This unit focuses on the process of buying and sourcing merchandise for a fashion retailer. It includes vendor negotiations, product development, and supply chain management. โข Visual Merchandising: Visual merchandising is the practice of developing floor plans and three-dimensional displays to maximize sales. This unit covers the principles of visual merchandising, including window displays, in-store displays, and online visual merchandising. โข Fashion Marketing and Promotions: Fashion marketing and promotions involve creating and implementing marketing campaigns to promote fashion products and brands. This unit covers the principles of fashion marketing, including advertising, public relations, and social media marketing. โข Retail Operations Management: Retail operations management involves managing the day-to-day operations of a fashion retail store. This unit covers topics such as inventory management, store layout, and customer service. โข E-commerce and Digital Strategy: This unit covers the principles of e-commerce and digital strategy in the fashion industry. It includes website design, search engine optimization, and online marketing techniques. โข Fashion Brand Management: Fashion brand management involves developing and implementing strategies to build and manage fashion brands. This unit covers topics such as brand positioning, brand identity, and brand communication. โข Sustainable Fashion Practices: Sustainable fashion practices involve creating and implementing strategies to minimize the environmental impact of the fashion industry. This unit covers topics such as sustainable sourcing, ethical manufacturing, and circular fashion.
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