Professional Certificate in Online Monitoring for PR Professionals
-- ViewingNowThe Professional Certificate in Online Monitoring for PR Professionals is a valuable course designed to meet the growing industry demand for professionals who can effectively monitor and manage online presence. This certificate course emphasizes the importance of online monitoring for PR professionals, teaching them how to track brand mentions, analyze social media trends, and measure the impact of PR campaigns in the digital space.
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GBP £ 140
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โข Online Monitoring Fundamentals - Understanding the basics of online monitoring, its importance in PR, and how to get started.
โข Social Media Listening - Identifying key social media platforms, tools, and techniques for effective listening and engagement.
โข Brand Mention Tracking - Strategies for tracking brand mentions, analyzing sentiment, and responding to online conversations.
โข Competitor Analysis - Monitoring competitors' online presence, identifying best practices, and leveraging insights to improve PR strategies.
โข Crisis Management - Utilizing online monitoring for early crisis detection, real-time response, and post-crisis analysis.
โข Data Analysis & Visualization - Interpreting online monitoring data, creating visualizations, and presenting actionable insights to stakeholders.
โข Influencer Marketing - Identifying, engaging, and measuring the impact of influencers in your industry.
โข Media Relations in the Digital Age - Integrating online monitoring into traditional media relations workflows and building stronger relationships with journalists.
โข Ethical Considerations & Best Practices - Ensuring responsible and ethical online monitoring, addressing privacy concerns, and staying updated on industry guidelines.
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