Executive Development Programme in Newsroom Digital Innovation
-- ViewingNowThe Executive Development Programme in Newsroom Digital Innovation is a certificate course designed to empower media professionals with the skills needed to thrive in today's digital landscape. This programme emphasizes the importance of digital innovation in the newsroom and provides learners with the necessary tools to drive change and advance their careers.
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GBP £ 140
GBP £ 202
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โข Digital Newsroom Strategy: Understanding the digital landscape, defining a newsroom's digital vision and mission, setting measurable objectives, and creating a roadmap for newsroom digital innovation.
โข Data Journalism & Analytics: Leveraging data-driven storytelling, data acquisition, cleaning, and analysis techniques, utilizing data visualization tools, and interpreting analytics for informed editorial decisions.
โข Social Media Management: Developing social media strategies, creating engaging content, managing social media teams, measuring social media performance, and staying updated on emerging trends and platforms.
โข Mobile News Production: Producing mobile-first content, optimizing content for various mobile platforms, utilizing mobile storytelling techniques, and understanding mobile audience behavior.
โข Multimedia Storytelling: Incorporating various multimedia formats (video, audio, images, graphics) into news stories, optimizing multimedia content for digital platforms, and applying best practices for multimedia storytelling.
โข Audience Engagement & Community Building: Building and managing online communities, fostering audience engagement, applying user-generated content strategies, and using feedback to inform editorial decisions.
โข Product Development & Management: Understanding the news product lifecycle, developing innovative news products, managing product development teams, and measuring product success.
โข Digital Advertising & Revenue Models: Exploring digital advertising strategies, understanding programmatic advertising, developing alternative revenue models, and optimizing revenue generation in a digital newsroom.
โข Legal & Ethical Considerations: Addressing legal and ethical challenges in digital journalism, understanding intellectual property rights, maintaining editorial independence, and ensuring data security and privacy.
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