Professional Certificate in Data-Informed SEM Strategies
-- ViewingNowThe Professional Certificate in Data-Informed SEM Strategies is a course that empowers learners with essential skills for career advancement in the digital marketing industry. This program focuses on data-driven Search Engine Marketing (SEM) strategies, which are in high demand as businesses increasingly rely on digital channels for growth.
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โข Data Analysis for SEM
โข Keyword Research and Implementation
โข Understanding Search Engine Algorithms
โข SEM Campaign Planning and Execution
โข Optimizing Ad Copy and Landing Pages
โข Conversion Tracking and Analysis
โข Advanced SEM Strategies (e.g. Remarketing, RLSA)
โข Utilizing Google Analytics for SEM
โข SEM Budgeting and Bid Management
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