Professional Certificate in Ad Operations Management
-- ViewingNowThe Professional Certificate in Ad Operations Management is a comprehensive course designed to equip learners with essential skills for success in ad operations. This program focuses on the critical role of ad operations in digital advertising, including campaign management, ad trafficking, and reporting.
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GBP £ 140
GBP £ 202
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โข Ad Operations Fundamentals: Understanding the basics of ad operations, including ad serving, campaign management, and reporting.
โข Ad Server Technologies: Deep dive into the leading ad servers, their features, and capabilities, including Google Ad Manager and Adobe Ad Cloud.
โข Ad Operations Workflow Management: Learning best practices for managing ad operations workflow, including trafficking, quality assurance, and troubleshooting.
โข Ad Operations Metrics and Analytics: Understanding key ad operations metrics and analyzing campaign performance to optimize results.
โข Ad Operations and Yield Management: Learning how ad operations can work with yield management to optimize revenue and maximize fill rates.
โข Ad Operations and Programmatic Advertising: Understanding programmatic advertising, including real-time bidding, private marketplaces, and header bidding.
โข Ad Operations and Data Privacy: Learning about data privacy regulations, such as GDPR and CCPA, and how they impact ad operations.
โข Ad Operations and Emerging Technologies: Exploring emerging technologies in ad operations, such as artificial intelligence and machine learning, and their potential impact on the industry.
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