Professional Certificate in Social Media: Strategic Planning & Execution
-- ViewingNowProfessional Certificate in Social Media: Strategic Planning & Execution This certificate course is essential for professionals seeking to harness the power of social media for business growth and career advancement. It provides comprehensive training in social media strategy, content creation, analytics, and campaign execution.
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GBP £ 140
GBP £ 202
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โข Social Media Strategic Planning: Developing a comprehensive social media strategy is crucial for any organization. This unit will cover setting social media goals, identifying target audiences, selecting the right platforms, and creating a content strategy.
โข Social Media Analytics: Understanding how to measure the effectiveness of social media campaigns is essential. This unit will cover key metrics to track, tools for analyzing data, and how to use insights to improve social media performance.
โข Content Creation for Social Media: Creating engaging content is key to successful social media campaigns. This unit will cover best practices for creating visual and written content, optimizing content for different platforms, and using storytelling techniques to connect with audiences.
โข Social Media Advertising: Paid social media advertising can help organizations reach larger audiences and achieve specific goals. This unit will cover different advertising options on various platforms, setting up and managing campaigns, and measuring ad performance.
โข Community Management: Building and maintaining a positive online community is essential for brand reputation and customer loyalty. This unit will cover best practices for engaging with followers, managing customer service issues, and handling negative feedback.
โข Social Media for Brand Awareness: Social media is a powerful tool for increasing brand awareness and reach. This unit will cover strategies for building a strong brand identity, creating viral content, and leveraging influencer partnerships.
โข Social Media for Customer Acquisition: Social media can be a valuable source of new customers for organizations. This unit will cover strategies for lead generation, conversion optimization, and customer retention.
โข Social Media Ethics and Legal Considerations: It's important to consider ethical and legal implications when using social media for business. This unit will cover best practices for avoiding legal issues, handling confidential information, and promoting transparency and authenticity.
โข Social Media Crisis Management: Managing a social media crisis can be challenging, but it's essential for protecting brand reputation. This unit will cover best practices for identifying and responding to crises, mitigating damage, and learning from mistakes.
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