Global Certificate in Next-Gen Product Launch Marketing
-- ViewingNowThe Global Certificate in Next-Gen Product Launch Marketing is a comprehensive course designed to empower marketing professionals with the skills needed to thrive in today's rapidly evolving digital landscape. This course emphasizes the importance of data-driven decision-making, agile methodologies, and innovative strategies in product launch marketing.
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โข Product Positioning and Messaging: Understanding the market, competition, and customer needs to create compelling and differentiated messaging for a successful product launch.
โข Digital Marketing Fundamentals: Utilizing online channels such as search engine optimization (SEO), pay-per-click (PPC), social media, and content marketing to reach and engage target audiences.
โข Influencer Marketing: Leveraging influencers and brand ambassadors to build credibility, expand reach, and drive conversions.
โข Email Marketing and Automation: Creating effective email campaigns, setting up automated workflows, and measuring results to nurture leads and maximize conversions.
โข Performance Metrics and Analytics: Tracking and analyzing key performance indicators (KPIs) to measure the success of marketing efforts, optimize campaigns, and make data-driven decisions.
โข Go-to-Market Strategy: Developing a comprehensive go-to-market plan, including pricing, distribution, and promotional strategies, to launch new products and gain a competitive edge.
โข Video Marketing and Video SEO: Utilizing video content to engage audiences, improve search engine rankings, and drive conversions.
โข Account-Based Marketing (ABM): Implementing targeted, personalized marketing campaigns to high-value accounts to increase conversion rates and maximize ROI.
โข Market Research and Customer Insights: Conducting market research, gathering customer feedback, and analyzing data to inform product development, messaging, and marketing strategies.
Note: The above list provides a general outline for a Global Certificate in Next-Gen Product Launch Marketing. Content and structure might vary depending on the course provider or organization.
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