Global Certificate in Content & SEO for Nonprofits
-- ViewingNowThe Global Certificate in Content & SEO for Nonprofits is a comprehensive course designed to empower nonprofit professionals with the necessary skills to excel in digital marketing. This course emphasizes the importance of content creation and Search Engine Optimization (SEO) in increasing online visibility and engaging target audiences.
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โข Content Strategy for Nonprofits: Understanding the importance of content marketing, developing a content strategy, defining goals and KPIs, and identifying target audiences.
โข SEO Fundamentals: Introduction to SEO, search engine algorithms, keyword research, on-page and off-page optimization, and the importance of mobile-friendly and accessible websites.
โข Content Creation for Nonprofits: Best practices for creating engaging and informative content, including writing style, tone, format, visuals, and storytelling techniques.
โข Search Engine Optimization for Nonprofits: Advanced SEO techniques, including technical SEO, link building, and analytics, with a focus on how nonprofits can use these strategies to increase visibility and reach.
โข Content Promotion and Distribution: Strategies for promoting and distributing content, including social media, email marketing, influencer outreach, and partnerships.
โข Content Analytics for Nonprofits: Measuring the success of content marketing campaigns, including tracking engagement, conversions, and ROI, and using data to inform future strategies.
โข Content Accessibility and Inclusivity: Ensuring that content is accessible to all users, including those with disabilities, and promoting inclusivity and diversity in content creation and marketing.
โข Content Ethics and Best Practices: Ethical considerations in content marketing, including transparency, accuracy, and privacy, and best practices for avoiding common pitfalls and mistakes.
Note: The above list is not exhaustive and other relevant units can be added or substituted based on the needs and goals of the course.
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