Global Certificate in Results-Oriented Brand Licensing
-- ViewingNowThe Global Certificate in Results-Oriented Brand Licensing is a comprehensive course designed to meet the growing industry demand for brand licensing professionals. This certificate program emphasizes practical, real-world skills necessary for success in the licensing field.
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โข Brand Licensing Fundamentals: Understanding the basics of brand licensing, including its definition, benefits, and key players.
โข Licensee Selection and Management: Identifying, evaluating, and managing potential licensees to ensure brand alignment and success.
โข Legal Aspects of Brand Licensing: Examining legal agreements, intellectual property rights, and risk management in brand licensing deals.
โข Financial Management in Brand Licensing: Analyzing financial strategies, royalty rates, and deal structures for optimal results.
โข Global Brand Licensing Trends: Exploring current and emerging trends in global brand licensing markets and best practices.
โข digital Brand Licensing : Discovering the opportunities and challenges of licensing in the digital space, including NFTs and metaverse.
โข Marketing and Promotion Strategies: Developing effective marketing and promotion plans to support licensed products and enhance brand visibility.
โข Monitoring and Evaluating Brand Licensing Performance: Implementing metrics and tools to assess the success and impact of brand licensing programs.
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