Certificate in Ad Tech Best Practices
-- ViewingNowThe Certificate in Ad Tech Best Practices is a comprehensive course designed to empower learners with the latest advertising technology skills. In today's digital age, ad tech is a rapidly growing field with high industry demand for professionals who can effectively navigate this complex landscape.
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โข Ad Tech Fundamentals: Understanding the basics of advertising technology, including programmatic advertising, real-time bidding, and ad exchanges.
โข Data Management Platforms (DMPs): Learning how DMPs collect, organize, and activate data for targeted advertising campaigns.
โข Demand Side Platforms (DSPs): Exploring the role of DSPs in programmatic advertising, including campaign management, optimization, and reporting.
โข Supply Side Platforms (SSPs): Delving into the world of SSPs, including yield management, ad inventory optimization, and SSP-DSP integrations.
โข Ad Fraud Prevention: Identifying and combating ad fraud, including bot traffic, impression fraud, and click fraud.
โข Ad Viewability Standards: Understanding the importance of ad viewability and how to measure and improve ad viewability rates.
โข Cross-Device Targeting: Learning how to target users across multiple devices, including desktop, mobile, and connected TV.
โข Privacy Compliance: Ensuring ad tech practices comply with privacy regulations, including GDPR, CCPA, and TCF.
โข Attribution Modeling: Analyzing the impact of advertising campaigns on user behavior and sales, including multi-touch attribution and cross-channel attribution.
โข Ad Creative Best Practices: Designing effective ad creatives that engage users and drive conversions.
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