Global Certificate in Retail Marketing Measurement
-- ViewingNowThe Global Certificate in Retail Marketing Measurement is a comprehensive course that equips learners with essential skills to excel in retail marketing measurement. This course is vital in today's data-driven world, where marketers must measure, analyze, and optimize campaigns to maximize ROI.
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โข Unit 1: Introduction to Retail Marketing Measurement
โข Unit 2: Key Metrics in Retail Marketing
โข Unit 3: Customer Lifetime Value (CLV) & its Measurement
โข Unit 4: Sales Tracking & Analysis
โข Unit 5: Customer Segmentation & Targeting
โข Unit 6: Marketing Mix Modeling (4Ps)
โข Unit 7: Attribution Modeling in Retail
โข Unit 8: A/B Testing & Experimentation in Retail Marketing
โข Unit 9: Predictive Analytics for Retail Marketing
โข Unit 10: Data Visualization & Reporting in Retail Marketing Measurement
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