Certificate in Ad Tech for Better ROI
-- ViewingNowThe Certificate in Ad Tech for Better ROI course is a comprehensive program designed to empower learners with essential skills in advertising technology. This course emphasizes the importance of ad tech in maximizing return on investment (ROI) for businesses, making it a critical aspect of modern marketing strategies.
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โข Understanding Ad Tech
โข Programmatic Advertising
โข Ad Exchanges and Supply-Side Platforms (SSPs)
โข Demand-Side Platforms (DSPs) and Real-Time Bidding (RTB)
โข Ad Networks and Ad Operations
โข Data Management Platforms (DMPs) and Audience Segmentation
โข Cross-Channel Advertising and Attribution Models
โข Ad Fraud Prevention and Brand Safety
โข Measuring Ad Tech Performance and Optimizing ROI
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