Advanced Certificate in Media Buying & Performance Analysis
-- ViewingNowThe Advanced Certificate in Media Buying & Performance Analysis is a comprehensive course designed to empower learners with the essential skills required in today's competitive media industry. This certificate program focuses on enhancing the learner's ability to plan, negotiate, and purchase media space across various platforms, while accurately measuring and analyzing performance for optimal return on investment.
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โข Advanced Media Buying: Strategies and Best Practices
โข Understanding Programmatic Advertising: Real-Time Bidding and Audience Targeting
โข The Science of Audience Segmentation and Profile Building
โข Mastering Cross-Channel Attribution: Multi-Touch and Fractional Attribution Models
โข Advanced Data Analysis Techniques in Media Buying
โข The Power of Data Visualization in Performance Analysis
โข Leveraging Advanced Analytics for Media Buying Decisions
โข Marketing Mix Modeling: Quantifying Media Impact on Business Outcomes
โข Navigating Ad Tech Ecosystem: DSPs, SSPs, DMPs, and Ad Exchanges
โข Privacy Compliance and Emerging Regulations in Media Buying
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