Certificate in Poll Performance Measurement
-- ViewingNowCertificate in Poll Performance Measurement: This course is crucial for professionals seeking to assess and enhance the effectiveness of their communication strategies. It is designed to meet the growing industry demand for experts who can accurately measure the performance of polls and surveys.
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โข Introduction to Poll Performance Measurement: Understanding the basics, importance, and objectives of poll performance measurement.
โข Sampling Techniques: Coverage, sampling frame, probability and non-probability sampling methods, and their applications.
โข Questionnaire Design: Question formulation, response categories, order effects, and reducing bias.
โข Fieldwork Management: Recruitment, training, and supervision of interviewers, data collection methods, and quality control procedures.
โข Data Processing and Cleaning: Data entry, coding, editing, and error detection and correction techniques.
โข Data Analysis Techniques: Descriptive statistics, cross-tabulations, and statistical testing for significance.
โข Weighting and Estimation: Population estimation, weighting schemes, and their impact on poll results.
โข Reporting and Dissemination: Creating clear, concise, and accurate reports and presentations for various audiences.
โข Ethical Considerations: Maintaining confidentiality, informed consent, avoiding harm, and ensuring fair representation.
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