Certificate in Ad Tech and Creative Strategy
-- ViewingNowThe Certificate in Ad Tech and Creative Strategy is a comprehensive course designed to meet the growing industry demand for professionals with a deep understanding of advertising technology and creative strategy. This program equips learners with essential skills in data-driven advertising, programmatic media buying, and creative strategy development.
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โข Programmatic Advertising: Understanding the basics of programmatic advertising, including real-time bidding, private marketplaces, and audience targeting.
โข Ad Tech Ecosystem: Exploring the various technologies and platforms involved in the ad tech ecosystem, including demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges.
โข Data Analytics in Ad Tech: Learning how to use data analytics tools to measure and optimize ad campaigns, including audience segmentation, attribution modeling, and conversion tracking.
โข Creative Strategy for Digital Advertising: Developing effective creative strategies for digital advertising campaigns, including copywriting, design, and storytelling techniques.
โข Cross-Channel Advertising: Understanding how to create and execute cross-channel advertising campaigns that reach audiences across multiple devices and platforms.
โข Social Media Advertising: Learning how to create and optimize social media advertising campaigns, including platform-specific best practices and targeting strategies.
โข Mobile Advertising: Exploring the unique considerations and opportunities for mobile advertising, including app-based advertising, location-based targeting, and mobile video advertising.
โข Programmatic Creative: Understanding how to use dynamic creative optimization (DCO) and other programmatic creative tools to deliver personalized and relevant ads to audiences.
โข Ad Fraud and Brand Safety: Learning how to protect against ad fraud and ensure brand safety in digital advertising campaigns, including strategies for identifying and mitigating fraudulent activity and maintaining brand reputation.
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