Global Certificate in Ad Tech and Digital Ecosystems
-- ViewingNowThe Global Certificate in Ad Tech and Digital Ecosystems is a comprehensive course designed to meet the growing industry demand for experts in advertising technology. This certificate program equips learners with essential skills required to navigate the complex world of digital advertising ecosystems, programmatic media buying, and ad operations.
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โข Ad Tech Fundamentals: Understanding the basics of advertising technology, including programmatic advertising, real-time bidding, and ad exchanges.
โข Digital Ecosystems: Overview of the digital ecosystem, including the roles of publishers, advertisers, ad networks, and demand-side platforms.
โข Data and Targeting: Exploring the use of data in ad targeting, including first-party data, third-party data, and data management platforms.
โข Ad Fraud and Viewability: Understanding the impact of ad fraud and viewability on digital advertising, and techniques to combat them.
โข Cross-Device Tracking: Explanation of cross-device tracking and its importance in the ad tech industry.
โข Ad Creative and Formats: Overview of ad creative and formats, including display, video, native, and rich media.
โข Programmatic Guaranteed and Private Marketplaces: Deep dive into programmatic guaranteed and private marketplaces, and their benefits for advertisers and publishers.
โข Ad Operations and Yield Management: Introduction to ad operations and yield management, including campaign management, ad serving, and optimization techniques.
โข Privacy and Compliance: Overview of privacy regulations and compliance in ad tech, including GDPR, CCPA, and ads.txt.
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