Certificate in Marketing Performance Measurement Techniques
-- ViewingNowThe Certificate in Marketing Performance Measurement Techniques course is a vital program for marketing professionals seeking to measure and optimize their marketing initiatives. This course addresses the increasing industry demand for data-driven decision-making and offers a comprehensive curriculum that covers key performance indicators, marketing analytics, and attribution models.
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โข Marketing Metrics
โข Key Performance Indicators (KPIs) in Marketing
โข Customer Lifetime Value (CLV) Analysis
โข Marketing Mix Modeling (MMM)
โข Attribution Modeling
โข Digital Analytics and Web Metrics
โข Brand Equity Measurement
โข Social Media Analytics
โข A/B Testing and Conversion Rate Optimization
โข Return on Marketing Investment (ROMI)
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