Executive Development Programme in Email Marketing for Founders
-- ViewingNowThe Executive Development Programme in Email Marketing for Founders certificate course is a comprehensive program designed to meet the growing industry demand for effective email marketing strategies. This course emphasizes the importance of email marketing as a powerful tool for business growth and customer engagement.
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GBP £ 140
GBP £ 202
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โข Email Marketing Fundamentals: Understanding the basics of email marketing, including its importance, benefits, and best practices. โข List Building: Strategies for building an email list, including lead magnets, opt-in forms, and landing pages. โข Segmentation and Personalization: Techniques for segmenting subscribers and personalizing email campaigns to increase engagement and conversions. โข Content Creation: Best practices for creating engaging and effective email content, including subject lines, copywriting, and design. โข Deliverability: Strategies for improving email deliverability, including authentication, list hygiene, and avoiding spam filters. โข Analytics and Metrics: Understanding key email marketing metrics, such as open rates, click-through rates, and conversions, and how to use analytics to optimize campaigns. โข Automation and Workflows: Setting up automated email campaigns, such as welcome emails, abandoned cart emails, and post-purchase follow-ups. โข Integration with Other Marketing Channels: Strategies for integrating email marketing with other marketing channels, such as social media, content marketing, and advertising.
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