Masterclass Certificate in Brand Journalism and Digital Strategy
-- ViewingNowThe Masterclass Certificate in Brand Journalism and Digital Strategy is a comprehensive course designed to meet the growing industry demand for professionals who can create compelling brand stories and manage digital strategies. This certificate course emphasizes the importance of blending traditional journalism techniques with innovative digital strategies to effectively engage audiences and drive business results.
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GBP £ 140
GBP £ 202
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Unit 1: Introduction to Brand Journalism – Understanding the intersection of journalism and brand storytelling.
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Unit 2: Brand Journalism Ethics & Best Practices โ Maintaining credibility and trust in brand journalism.
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Unit 3: Digital Content Strategy โ Developing a comprehensive plan for creating and distributing content.
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Unit 4: SEO for Brand Journalism โ Optimizing content for search engines and discoverability.
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Unit 5: Social Media & Influencer Marketing โ Leveraging social platforms and influencers to amplify brand stories.
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Unit 6: Data-Driven Storytelling โ Using data and analytics to inform and enrich brand journalism.
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Unit 7: Video Production for Digital Channels โ Creating engaging and shareable video content.
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Unit 8: Brand Journalism Case Studies โ Examining successful brand journalism campaigns and strategies.
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Unit 9: Measuring Success in Brand Journalism โ Evaluating the impact and effectiveness of content.
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Unit 10: The Future of Brand Journalism โ Exploring emerging trends and technologies in digital storytelling.
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