Global Certificate in Retail Licensing & Brand Building
-- ViewingNowThe Global Certificate in Retail Licensing & Brand Building is a comprehensive course that equips learners with essential skills for career advancement in the retail industry. This course emphasizes the importance of licensing and brand building in enhancing a retail business's value and profitability.
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GBP £ 140
GBP £ 202
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โข Retail Licensing Fundamentals: Understanding the basics of retail licensing, including types of licenses, the licensing process, and legal considerations.
โข Brand Building Strategies: Developing a strong brand identity, including defining brand values, creating a brand voice, and building brand awareness.
โข Retail Licensing Agreement Negotiation: Learning the art of negotiation in retail licensing agreements, including understanding key terms and clauses, and protecting intellectual property.
โข Global Retail Licensing Market: Exploring the global retail licensing market, including trends, opportunities, and challenges in different regions and markets.
โข Building a Successful Licensing Portfolio: Strategies for building a successful licensing portfolio, including identifying licensing opportunities, managing licensing relationships, and measuring portfolio performance.
โข Leveraging Data in Retail Licensing: Using data to inform retail licensing decisions, including analyzing market trends, consumer behavior, and sales data.
โข Legal and Ethical Considerations in Retail Licensing: Understanding legal and ethical considerations in retail licensing, including intellectual property rights, contract law, and ethical business practices.
โข Brand Protection in Retail Licensing: Protecting brand integrity in retail licensing, including monitoring licensed products, enforcing licensing agreements, and addressing infringement.
โข Future Trends in Retail Licensing and Brand Building: Exploring future trends in retail licensing and brand building, including the impact of technology, changing consumer behavior, and global market trends.
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