Certificate in Cross-Platform Marketing for Mobile Apps
-- ViewingNowThe Certificate in Cross-Platform Marketing for Mobile Apps is a comprehensive course that equips learners with the essential skills needed to excel in mobile app marketing. With the ever-increasing demand for mobile apps, there is a high industry need for professionals who can effectively market apps across multiple platforms.
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โข Mobile App Marketing: Introduction to the concepts, strategies, and best practices for marketing mobile apps across different platforms
โข Cross-Platform Development: Overview of tools and frameworks for building cross-platform mobile apps, including React Native, Flutter, and Xamarin
โข User Acquisition: Techniques for acquiring users for mobile apps, including app store optimization (ASO), search engine optimization (SEO), and paid advertising
โข User Engagement: Strategies for engaging and retaining users, including push notifications, in-app messaging, and user feedback
โข Analytics and Metrics: Introduction to mobile app analytics and key performance indicators (KPIs), including user acquisition cost (UAC), retention rate, and lifetime value (LTV)
โข Social Media Marketing: Techniques for promoting mobile apps on social media platforms, including Facebook, Twitter, and Instagram
โข Influencer Marketing: Strategies for partnering with influencers to promote mobile apps to their audiences
โข Content Marketing: Best practices for creating and distributing content to promote mobile apps, including blog posts, videos, and podcasts
โข App Store Optimization (ASO): Techniques for optimizing mobile apps for discovery and conversion in app stores, including App Store and Google Play
โข Monetization Strategies: Overview of mobile app monetization models, including freemium, subscription, and in-app purchases, and strategies for maximizing revenue.
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