Global Certificate in IP for Global Influencer Campaigns
-- ViewingNowThe Global Certificate in IP for Global Influencer Campaigns is a comprehensive course designed to empower learners with essential skills for managing and creating successful influencer marketing campaigns. This course highlights the importance of Intellectual Property (IP) protection in influencer marketing, an often overlooked but crucial aspect of campaign success.
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โข Understanding Intellectual Property: Basics of IP, types of IP rights, importance of IP protection in global influencer campaigns
โข IP Clearance: Conducting IP searches, assessing IP risks, obtaining necessary clearances and permissions
โข IP Licensing: Licensing agreements, key terms and provisions, negotiating and drafting licensing agreements
โข IP Protection in Social Media: Protecting IP in social media, guidelines for influencers, best practices for IP owners
โข IP Enforcement: Strategies for enforcing IP rights, responding to infringement, litigation and alternative dispute resolution
โข IP and Data Privacy: Intersection of IP and data privacy, protecting personal data in influencer campaigns, complying with data protection laws
โข IP and Advertising: IP considerations in advertising, false advertising, comparative advertising, influencer marketing disclosures
โข IP and Brand Protection: Protecting brand identity, preventing brand abuse, monitoring and enforcing brand protection
โข IP and Content Creation: IP considerations in content creation, user-generated content, copyright and fair use
โข IP Strategy for Global Influencer Campaigns: Developing an IP strategy, aligning IP protection with business objectives, managing global IP portfolios
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