Advanced Certificate in IP Rights for Advertising
-- ViewingNowThe Advanced Certificate in IP Rights for Advertising is a comprehensive course designed for professionals seeking expertise in intellectual property (IP) rights within the advertising industry. This certificate program emphasizes the importance of protecting and managing IP assets, a critical aspect of successful advertising campaigns.
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โข Introduction to Intellectual Property Rights (IPR) in Advertising
โข Types of Intellectual Property: Copyrights, Patents, Trademarks, and Trade Secrets
โข IPR Laws and Regulations: Lanham Act, DMCA, and International Treaties
โข Protecting Advertising Ideas and Concepts: Best Practices and Strategies
โข IP Clearance and Due Diligence: Searching, Analyzing, and Registering IP Rights
โข Licensing and Assignment Agreements: Negotiating and Drafting
โข Infringement and Enforcement: Litigation and Alternative Dispute Resolution
โข Ethical Considerations in Advertising and IPR: Balancing Business and Legal Risks
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