Executive Development Programme in Advertising IP Leadership
-- ViewingNowThe Executive Development Programme in Advertising IP Leadership certificate course is a comprehensive program designed to equip learners with the essential skills necessary to excel in advertising intellectual property leadership. This course is of paramount importance in today's rapidly changing advertising landscape, where protecting and leveraging intellectual property (IP) is critical to a company's success.
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โข Strategic Advertising and IP Leadership: Understanding the role of intellectual property (IP) in advertising, creating and implementing effective advertising strategies that leverage IP assets.
โข IP Rights and Advertising: Overview of various IP rights, including trademarks, patents, copyrights, and trade secrets, and their relevance in advertising.
โข IP Portfolio Management: Developing and managing a comprehensive IP portfolio to support advertising initiatives and protect brand identity.
โข Advertising Regulations and Compliance: Navigating advertising regulations, standards, and guidelines, ensuring compliance with local and international laws.
โข IP Licensing and Commercialization: Leveraging IP assets through licensing, franchising, and commercialization strategies to create new revenue streams and partnerships.
โข Digital Advertising and IP: Maximizing the potential of digital advertising platforms while protecting and enforcing IP rights online.
โข IP Litigation and Dispute Resolution: Managing IP-related disputes, understanding litigation processes, and negotiating settlements.
โข Brand Protection and Anti-Counterfeiting: Developing and implementing brand protection strategies, combating counterfeiting, and maintaining brand integrity.
โข Data Privacy and Security in Advertising: Ensuring data privacy and security in advertising campaigns, adhering to data protection regulations, and managing consumer data responsibly.
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