Executive Development Programme in Green Fashion and Brand Equity
-- ViewingNowThe Executive Development Programme in Green Fashion and Brand Equity is a certificate course that empowers fashion and apparel professionals with the knowledge and skills to drive sustainability in their organizations. This programme is crucial in today's industry, as consumers and regulators demand greater environmental responsibility from brands.
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โข Green Fashion Fundamentals: Understanding the principles of sustainable fashion, eco-friendly materials, and closed-loop production processes.
โข Sustainable Design and Innovation: Exploring design techniques and innovations that minimize environmental impact and enhance brand equity.
โข Ethical Sourcing and Supply Chain Management: Ensuring ethical practices in sourcing raw materials and managing supply chains for a green fashion brand.
โข Corporate Social Responsibility (CSR) and Brand Identity: Integrating CSR into brand strategy for a strong and positive brand identity.
โข Marketing and Communication Strategies: Developing effective marketing and communication strategies to promote green fashion and brand values.
โข Sustainability Metrics and Reporting: Measuring and reporting sustainability performance to stakeholders and improving brand equity.
โข Consumer Behaviour and Sustainable Fashion: Understanding consumer attitudes towards sustainable fashion and strategies to influence buying decisions.
โข Regulations and Compliance: Keeping up-to-date with regulations and compliance requirements for green fashion brands.
โข Leadership and Change Management: Leading change within the organization towards sustainable fashion practices and enhancing brand equity.
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